How do Italian businesses in the food, wine, fashion, and luxury sectors succeed in a changing market? Study the dynamic, innovative fields of marketing and business with particular consideration of Italian industries and economic models. Combining theory and real-world studies, this program's core courses help you develop decision-making and problem-solving skills, while gaining insight into consumer behavior, product management, entrepreneurship, supply chain relationships, marketing channels, and research. Classroom studies are complemented by visits to local businesses and meetings with entrepreneurs, giving you the opportunity to think creatively, solve problems, and collaborate with others.

Where You'll Study

The CEA CAPA Florence Center offers a variety of courses that allow you to explore all Florence has to offer, with your professors as guides. Classes are small, taught in English, and take full advantage of the city just beyond our classroom doors. Experiential learning opportunities outside class are plentiful and bring lessons to life, exposing you to new perspectives and starting you on your journey toward global citizenship. Students receive a transcript from CEA CAPA's School of Record upon completing the program.